Tag Archives: corporate social responsibility

By Ricardo Morel Berendson

The mining boom in Peru during the 1990s attracted private investment that led to current economic growth. However, this did not translate into sustainable development of the mining activities. The government has been absent in remote mining areas and, thus, corporations have been targeted as being responsible for attending to local communities’ demands and providing assistance. As a result, mining companies developed only short-term and interest-driven ‘socially responsible’ plans to continue operating. Not surprisingly, social conflict has been especially prevalent in the field of extractive industries. A shift from an extractive model to a more inclusive, participatory one—where governments and private companies work together with local communities—could create a virtuous circle of sustainable social development.

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 As part of INESAD’s November Environmental Sustainability month, today’s Monday Graphics series is investigating sustainability in businesses.

This Global Sustainability Scorecard was compiled by McDonalds about its business’s sustainability. Many companies produce graphics like these to make consumers aware of their efforts to protect or contribute to the environment and society (for other big name examples, see the graphics put together by Apple and H&M). While analyzing these, consumers should keep the overall picture in mind: is going green in your office really a mark of sustainability? Are promises that businesses make about one area of their production chain, such as McDonald’s does here about fishing, neglecting their unsustainable habits in other areas? Industrial beef production, for instance, remains a huge problem and causes diseases and deforestation, and McDonald’s happens to be one of its main proponents. Are the businesses really helping the environment, or are they only making their impact ‘less bad’? Read our recently published article on the topic ‘How ‘sustainable’ is sustainable development in the corporate world?’  Read More »

According to the 2005 World Summit on Social Development, sustainability requires the reconciliation of the three elements of economic, social and environmental endurance. Up until not too long ago, companies externalized costs to society and the environment and took advantage of cheaper and more convenient labour in their restless pursuit of profit.  However, activism and awareness campaigns by NGOs have encouraged consumers to demand more sustainable products and services. As a result, today, many companies proudly advertise their sustainable business practices. The ensuing policies of “corporate social responsibility” (CSR) are in part motivated  by the long-term financial savings sustainable businesses can make; however, they are also a marketing strategy aimed at convincing people that their money is being invested in something that is good for people and the planet. Read More »