What Would You Pay if You Didn’t Have a Price?

Imagine yourself in a different world. You wake up on an ordinary sunny weekend morning like any other and go shopping for a birthday gift for your mum. You go to her favourite high street retailer and find the perfect looking present, a beautiful silk shawl. You look for the price, but instead of a normal price tag indicator, you find a fold out label like THIS. What would you pay?

Do you think that changing our shopping environments would encourage more ethics, responsibility and sustainability? Share your thoughts in the comments below.

Ioulia Fenton leads the food and agriculture research stream at the Center for Economic and Environmental Modeling and Analysis (CEEMA) at INESAD. 

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