Tag Archives: Opinion Forming

Metaphor Magic in Public Opinion

Metaphors and their associated cousins similes are incredibly useful tools. They can help break down complex concepts into easily digestible bites. Like a magic wand with a technicolor rainbow trail passing over an old grainy black and white movie, they can really paint a picture and bring to life concepts and ideas the way that straight talking may not. They are one of the reasons Obama is such a clear, engaging orator. His speeches have been analysed and he is found to be framing the economy as a person, a house and a journey, using various metaphors to simplify more esoteric economic concepts in the imaginaries of his audiences.

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