Tag Archives: Soft Drinks. Advertising

Coca-Cola, Obesity and Health in Guatemala: Why We Need a More Holistic Approach to Economic Development

There is more to life than money and by now it is well established that gross domestic product (GDP) is an inadequate measure of development. It allows for a crude assessment of economic activity within a country, but does not account for side effects known as externalities. These include environmental destruction and pollution, human lives lost in other countries from the development and sales of weapons technologies or negative effects on health of products and technologies that otherwise make money and therefore contribute to GDP. Furthermore, negative contributions of products developed by tobacco, weapons and other companies all count towards a positive GDP figure, further diminishing the emphasis we should place on it as an indicator of human progress. Read More »

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